Wednesday, October 8, 2008

Getting a Tough Decision Out of the Bag

Here in my hometown of Santa Barbara, California, the City Council is considering a ban on disposable plastic grocery bags. As a businessperson and a business enthusiast, I understand why plastic bag manufacturers are using every ploy at their disposal to prevent cities from prohibiting the use of their products. Nevertheless I support a ban and hope our city council will take a big stand by taking a small step.


I say a “small step” because while banning plastic bags reduces one source of waste, it potentially increases paper bag use, and that is also harmful to our environment. The ban does not solve our environmental problems, but we need to focus on what the ban can do. For example, it reduces non-biodegradable litter, might help focus our attention on the creation of better solutions, and creates new business opportunities. Is there not a business opportunity for producers and marketers of reusable bags and carts? Could grocery stores give away or steeply discount reusable bags with a minimum purchase? Could our local schools sell reusable bags as fundraisers?


We give away reusable bags at our foundation, and I’ve noticed a lot of people embracing them locally.  Canvas totes have been popular for a long time, but there are also products like the Chico Bag that are amazingly compact; a friend easily carries three in her purse, just in case.


Are we currently meeting a consumer need for disposable paper or plastic grocery bags, or merely indulging everyone’s complacency? While traveling in Rwanda this summer I was impressed that a country of so little means possessed so much courage in facing its challenges: they have banned plastic bags to protect their natural environment. It hasn’t been easy and new challenges have arisen, including the enforcement of such laws, but if this struggling third world nation can try it, so can Santa Barbara.


The Santa Barbara City Council can take a big stand by saying that our environment is a priority, and a high enough priority to take risks for. The council’s highest responsibility is the health and well being of citizens. Recognizing this context, the bag manufacturers could take the risk to develop and produce reusable products. Leadership keeps us moving in the direction of our goal – a healthier environment, and keeps us looking for better solutions. If we wait for a perfect solution, we’ll never act at all.


Responsibilities and priorities create the context for our risk and reward decisions. We know we have to move away from the wastefulness of so many disposable (but non-biodegradable) products. Action will not be painless, but inaction does not advance our goals.


Businesses often suffer more from inaction than from wrong action. Errant experiments can be adapted or cancelled and we can learn from them. But complacency is a narcotizing parasite that makes us feel safe and comfortable, right up until the moment it destroys us. 

3 comments:

Josef Moffett said...

First off - great blog. Your ideas are thought-provoking and "wholesome" (if you know what I mean).

What I just want to pick up on is your comment about paper not being a real alternative (ie: still being polluting).

We tend to ignore the fact today that paper that we use is a farmed commodity. Trees are grown for their paper capacity, and in fact, the number of trees has increased significantly since the 1920's because of this.

By using paper, we are not harming the tree population (rather the opposite if anything) and in addition, the paper is (as you pointed out) bio-degradable. It is true that there is still bleaching and some other processing that is harmful - but most of this tends to be with the recycled paper - making it less environmentally friendly to recycle paper than we are given to believe.

Just a thought.

Jason Donaldson said...

I'm hoping this ban will pass. Paper bags still harm the environment, but you can at least take them back to the store and reuse them a few times.

I've been seeing a lot more people with the reusable Trader Joe's bags around Goleta lately, they seem like a pretty inexpensive alternative. I think I'll have to buy a few.

A related paper usage thought:
I wonder if more paper towels or paper bags from grocery stores are used. While I believe that most of the paper bags end up being recycled, I've seen no one except myself recycle a damp paper towel from a restroom. Will the paper towel not dry and be completely recyclable? I'd like to know how many million or billion rolls of paper towels end up in landfills instead of recycling plants every year.

Anonymous said...

Exactly where do these government "bans" end, Mr. Orfalea?

I use plastic bags here in NC when I shop. I collect a couple months worth (they are incredibly compact) and then put them in the "bag recycling" bin at the same grocery store.

This "ban madness" must cease! You may make the fallacious argument that I am infringing on your liberties by "polluting" our environment.

Hogwash...there are many things I don't like, but the solution is not another "ban". This smells of mob rule and further erodes our constitutional republic.